WebEngage’s Strategic Expansion in Saudi: Pioneering Data Residency for Enhanced Security and Compliance

Responses by Raahul Seshadri, Director – Engineering at WebEngage:

1. The Genesis of Data Residency in Saudi Arabia by WebEngage: A Strategic Move for Regional Growth

The global trend towards data residency, driven by the need for enhanced security and privacy, has prompted WebEngage to establish its data residency in Saudi Arabia. This move is particularly relevant in critical sectors like finance and banking, which are increasingly vulnerable to cyberattacks. Establishing data residency in the Kingdom is a significant step for WebEngage. It aims to reduce entry barriers for its Retention Operating System (OS) and aid SaaS companies in the region with compliance. This initiative marks the beginning of WebEngage’s next growth phase, encompassing recruitment drives, new office openings, and strategic regional expansion.

2. Establishing Data Residency: The Technological Journey of WebEngage

Recognizing data as a pivotal asset, WebEngage’s journey to establish data residency in Saudi Arabia was a complex, technologically driven process. A comprehensive plan involving technology and infrastructure leadership was essential. A key priority was establishing a robust regional cloud infrastructure, ensuring feature parity across different areas with simultaneous management and updates. This initiative was a collaborative effort from the engineering team, emphasizing the importance of technological excellence in WebEngage’s expansion strategy.

3. Enhancing Operational Efficiency: WebEngage’s Data Centre Specifications

Leveraging cloud services from Amazon Web Services (AWS) and Google Cloud Platform (GCP), WebEngage maintains uniform infrastructure orchestration processes. This uniformity enables elastic scaling and improved network traffic speeds within Saudi Arabia. The local presence of Google Cloud Platform also aids in maximizing the power of data analytics while adhering to local laws, thus contributing significantly to operational efficiency.

4. Upholding Data Integrity and Security: WebEngage’s Commitment to Privacy

WebEngage upholds its reputation for high data integrity and security standards, complying with ISO-27001 and SOC2 standards. This commitment extends to data encryption at rest and in transit, with audit logs available for customer reference. These practices and data residency in Saudi Arabia enable businesses using WebEngage to align with local laws and uphold data integrity.

5. The Value Proposition for Saudi Customers: Sectors Benefiting from WebEngage’s Data Residency

Data localization, a growing requirement due to privacy concerns, is particularly vital in sectors like finance. WebEngage’s data residency in Saudi Arabia provides companies a straightforward route to comply with local laws. The local cloud presence aligns WebEngage with security practices and supports the Kingdom’s Vision 2030, aiding businesses in their journey towards a robust economy.