NOTHING TECH PARTNERS WITH LULU GROUP INTERNATIONAL EXPANDING ITS OFFERING TO A WIDER CUSTOMERS IN GCC
Riyad, Kingdom of Saudi Arabia, 2 January, 2024 – London-based technology company Nothing Tech recently signed a strategic partnership with Lulu Group Intenational, the Emirati-based multinational conglomerate company that operates a chain of hypermarkets and retail companies accross the region.
Starting from December 28th, the Lulu Group customers accross GCC, will get the chance to put their hand on the most hyped tech gadgets at the moment, including the Nothing’s second generation flagship smartphone, Nothing Phone (2) but also the brand’s sought-after accessories such as Ear (2), EarStick, and the accessories from CMF by Nothing, which includes Buds Pro and Watch Pro.
The partnership comes as a part of Nothing Tech’s growth strategy of Middle East expansion. Nothing Tech is actively investing into growing in the Middle East, primarily through retail partnerships, regional availabilities and GCC-wide support. The strategy however, is primarily fueled by the increasing demand for the brand and its latest products.
“We are thrilled to work with Lulu Group to expand our offering to their customers and giving them the opportunity to experience the full range of Nothing’s top-notch tech products,” said Rishi Kishor Gupta, Regional Business Director for the Middle East and Africa at Nothing.
Mujeeb Rehman, Director of Buying at LuLu Group International said, “We are pleased to announce the availability of the new Nothing’s tech products in the stores across the GCC. This collaboration is a testament to our dedication to offering our valued customers the very best in cutting-edge technology. With Nothing’s state-of-the-art products, we are confident that this partnership will elevate the tech retail experience for our diverse customer base.”
In line with the latest consumer trend of mindful consumption and the demand for state-of-the-art technology, Nothing Phone (2) offers a smartphone experience with best-in-class features, constructed from recycled and recyclable materials, from the aluminum frame to the circuit boards. The new Glyph Interface on the back enables users to reduce screen interactions by accessing key information at a glance. Nothing has meticulously engineered the Phone (2) to focus on enhanced aesthetics, achieved through a harmonized and symmetrical design approach that carefully considers the shapes, colors, positioning, and texture of each component. Additionally, the device provides a more ergonomic hands-on experience with a 1 mm thinner midframe and a pillowed glass back.
Powered by the top-of-the-line Snapdragon® 8+ Gen 1 Mobile Platform, the Nothing Phone (2) delivers a premium smartphone experience boasting a powerful 50MP dual rear camera with advanced algorithms for true-to-life photography, as well as a stunning 6.7-inch OLED display with LTPO. The Nothing Phone (2) offers a premium smartphone camera experience featuring a 32 MP front camera and a dual rear camera system with two advanced 50 MP sensors, one of which is upgraded to the Sony IMX890. Equipped with an advanced 18-bit Image Signal Processor (ISP), Phone (2) has the ability to process camera data up to 4,000 times more efficiently than its predecessor. This empowers Nothing Phone (2) to leverage cutting-edge algorithms, resulting in incredible levels of accuracy for both photos and videos.
The complete package is available at an affordable price, with the 12GB/256GB edition priced at SAR 2499 and the 12GB/512GB edition at SAR 2799.
