CEQUENS Launches Preferred Partnership for International A2P SMS Monetization with LEBARA KSA 

Dubai January 1st: It gives us a great pleasure to announce that CEQUENS is launching a preferred partnership collaboration with LEBARA KSA for all its International A2P SMS Traffic Monetization. This strategic partnership will further empower CEQUENS to elevate their delivery of A2P SMS traffic to the LEBARA KSA network, providing better access to enterprises and OTTs, and blocking fraudulent and spam activities. This will ensure better customer experience through comprehensive monetization of overall international A2P SMS traffic.

On the occasion Nermeen Sobhy, CEQUENS VP Carrier Relations, expressed, “At CEQUENS, we are dedicated to elevating business success by providing reliable communication channels for MNOs, MVNOs, and enterprises across the globe ensuring highest delivery rates. With our remarkable years in the A2P SMS industry, CEQUENS is leveraging its expertise to support mobile operators in identifying new revenue streams through monetizing SMS traffic and controlling SMS fraud and grey routes.”

Through this strategic partnership, both LEBARA KSA customers and CEQUENS global enterprises can expect enhanced A2P SMS services and increased reach with improved reliability, scalability, and efficiency. 

Further commenting on the partnership, Mr. Yasser Al Khuwaiter, Chief Business Development Officer LEBARA KSA, explained, “CEQUENS and LEBARA’s collaboration enables LEBARA to add a new revenue stream to its core business leveraging its modern, state-of-the-art infrastructure. By adding CEQUENS to their partner network with their expertise in messaging solutions, we are ensuring seamless and robust communication channels for LEBARA businesses.”