du partners with Hewlett Packard Enterprise to extend service portfolio and deliver next level customer experience 

DUBAI, United Arab Emirates – December 18, 2023 – Hewlett Packard Enterprise (NYSE: HPE) today announced that it had signed a partner agreement with du, from Emirates Integrated Telecommunications Company (EITC), to expand its digital transformation solutions offering. Through this collaboration, du aims to advance its position as a leading reseller and managed services provider for next-gen technologies.

du, one of the leading service providers in the UAE, is focused on enhancing customer experience, driving business growth and scaling their service provider capabilities to address the local business needs of enterprise and public sector customers. 

This partnership with HPE will enable du to modernize and scale their capabilities, create new services to solve local market challenges and requirements, and support customers throughout their digital transformation journey. As an official managed service provider and cross portfolio reseller for HPE solutions, du will work closely with HPE to address digitalization, hybrid cloud, data and AI, as well as edge requirements. The organization will be able to leverage the global HPE Partner Ready ecosystem, solutions, and services to create new value opportunities and reduce time to market. 

“Strengthening our partnership with du will be vital to our strategy of providing our customers in the UAE with more flexibility and choice,” said Ahmad Alkhallafi, managing director, Emirates & Africa, Hewlett Packard Enterprise. “We are delighted at the opportunity to help more customers embrace new technologies across cloud, intelligent edge, infrastructure, and software, and look forward to our continued cooperation. This partnership further highlights our commitment to investing in the Middle East and supporting our customers in the region through our extensive partner ecosystem.”

“Our strategic partnership with HPE empowers us to deliver an even broader array of differentiated services that will truly enrich our customers’ experience and empower them in their transformative journeys,” said Fahad Al Hassawi, Chief Executive Officer at du. “From the edge to the cloud, we possess the ability to proactively identify and address challenges, while offering expert guidance for ongoing improvements. Our unwavering commitment is to continuously support our customers as they innovate and shape their successful futures.”