In celebration of World Television Day, W7Worldwide Emphasizes TV’s Ongoing Relevance in the Digital Age
Jeddah:
W7Worldwide, a renowned marketing communications consultancy agency, celebrates World Television Day by releasing a compelling video emphasizing television’s continued significance despite digital platforms’ burgeoning influence. Marking the anniversary of the first World Television Forum in 1996, the global observance of World Television Day recognizes television’s vital role in shaping societal narratives. (To view the complete video, please visit: https://bit.ly/47tD5TU).
In the current landscape dominated by digital broadcasting platforms and social media, television remains an integral part of daily life, serving as a crucial source of information and entertainment. Even as social media platforms expand content accessibility, television remains the most reliable medium for video content consumption, with a growing number of households investing in television sets.
Initially established by the United Nations General Assembly in December 1996, World Television Day acknowledges the medium’s profound impact on global decision-making, its role in highlighting conflicts and global peace issues, and its contribution to raising awareness about critical international matters.
W7Worldwide’s 51-second video exemplifies television’s resilience in the face of digital platforms and social media. It emphasizes the crucial role of television in providing vital information, education, and entertainment during significant global events, including political, sporting, economic, and social occurrences worldwide.
The video showcases television’s enduring influence through several impactful moments, including:
Live Royal Decrees
The broadcast of live royal orders on Saudi television screens emphasizes television’s role in disseminating crucial announcements before their circulation on social media platforms.
Sporting Events
The video captures the excitement of the Al-Hilal and Al-Nasr derby match in the Saudi League, highlighting television’s magnetic draw for sports enthusiasts in Saudi Arabia and the Arab world.
Interviews
Television plays a pivotal role in politics and economics, broadcasting high-profile meetings and interviews with key figures, including His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Prime Minister, during an interview with the “Fox News” channel.
Cultural and Social Events
The video portrays a spectrum of social and cultural events, from royal weddings to cultural gatherings and live sermons, all exclusively broadcast on television.
The video concludes with the resounding message, “TV has a constant presence in our homes, our cafes, and all our moments,” underscoring television’s enduring presence and profound impact within Arab societies and globally. World Television Day is a potent reminder that television continues to be a vital medium for cultural awareness, entertainment, and celebrating a nation’s achievements.
