DUBAI ASSEMBLY FOR GENERATIVE AI – REACTION COMMENTARY

Following the Dubai Assembly for Generative AI that is currently taking place, Paul Bogan, Chief Digital Officer at Serco Middle East comments:

“The Dubai Assembly for Generative AI is a remarkable gathering that has captured the attention of the global AI community. It serves as a testament to Dubai’s commitment to fostering innovation and advancing the field of artificial intelligence. As an organisation deeply involved in delivering services across a range of sectors, we consider it important to provide our insights on the significance of this event.

“First and foremost, the Assembly’s focus on generative AI is of great interest to Serco. As a company that prides itself on delivering services efficiently and innovatively, generative AI presents immense opportunities to enhance our service offerings across sectors such as transportation, citizen services, defence, space and our Advisory with Purpose Division, and many others. The innovative potential of generative AI has the capacity to transform how we operate and serve our citizens, partners and regions in which they service across the Middle East.

“Moreover, this assembly emphasises the importance of international collaboration. The diverse range of participants, including experts, researchers, and industry leaders, underscores the global nature of AI innovation. Serco values collaboration and knowledge sharing as essential drivers for progress. We recognise that the breakthroughs and innovations arising from this Assembly will be the result of the collective wisdom and expertise of participants from around the world.

“The ethical and responsible development of generative AI is another crucial facet that cannot be ignored but should be embraced for agreeing frameworks and governance around the usage of such technology. We share the commitment to ensuring that generative AI and more general AI technologies are developed and deployed responsibly and ethically, aligning with our own values as an organisation. The discussions and guidelines emerging from this assembly will influence the way AI is integrated into various industries and sectors.

As a company operating on an international scale, we see the Dubai Assembly for Generative AI as an opportunity to foster strategic partnerships. The connections formed during this Assembly may lead to collaborative ventures and innovations that have the potential to impact our services positively. We are keen on exploring partnerships that may arise from this event, with an eye on integrating generative AI to further enhance our capabilities.

“The Dubai Assembly for Generative AI is not just a conference; it is a pivotal event that promises to shape the future of AI, presenting valuable opportunities and insights. Serco is committed to staying at the forefront of AI technology and responsibly integrating it into our services. We will closely monitor the outcomes of this assembly and consider ways in which we can contribute to its objectives.”