Mobily and Ericsson deliver AI-driven connectivity during Hajj season

• ·       Mobily and Ericsson expand coverage in Mina, Saudi Arabia, with innovative solutions deployed to increase network capacity and enhance user experience while reducing environmental impact.
• ·       Deployment of Artificial Intelligence (AI)-based cognitive solutions.  
• ·       Mobily and Ericsson deploy new sites that increase 5G capacity to cater to the anticipated increase in data traffic.

Ericsson (NASDAQ: ERIC) and Etihad Etisalat “Mobily” have partnered to deliver seamless connectivity to this year’s Hajj pilgrims, enhanced by artificial intelligence (AI), machine learning (ML), and advanced analytics, ahead of the Hajj season, which is expected to see a sharp rise in data traffic along with new usage patterns. 

As part of this partnership, Mobily and Ericsson have deployed Artificial Intelligence (AI)-based cognitive solutions that leverage automation, big data scalability, speed, accuracy, and consistency to improve network optimization and enhanced throughput. 

To cater to the anticipated substantial increase in data traffic and to enhance user experiences, Mobily has also deployed new sites with Ericsson Radio System products that increase the 5G capacity, expand the backhaul capacity, and extend service coverage in Mina. Through analytics and AI, the cognitive solution deployed monitors and assesses the network to correct anomalies, enhancing performance and service experiences. 

Alaa Malki, Chief Technology Officer from Mobily, says: “By deploying Ericsson’s cutting-edge Artificial Intelligence (AI)-based solutions, we aim to revolutionize how pilgrims connect during their pilgrimages by ensuring reliable and smooth connectivity throughout the Hajj season. The solutions will maximize our network capabilities and enhance user experiences in traffic-heavy locations. Our continuous efforts reinforce our commitment as a national digital enabler – harnessing all capabilities to facilitate for the pilgrims worldwide.”

Ekow Nelson, Vice President at Ericsson Middle East and Africa, says: “We are driven by our vision of a connected world where technology enhances lives and brings people together. Our joint efforts with Mobily have expanded Mobily’s coverage, increased 5G capacity, and intelligent capabilities toward realizing a fully autonomous network. We are confident that our advanced AI/ML capabilities and leading network technologies will enrich the Hajj experience for pilgrims.”