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WESTERN DIGITAL BRINGS MILESTONE CAPACITY TO EVERYDAY CONSUMERS AS DATA CREATION CONTINUES TO SOAR

<strong><em>WESTERN DIGITAL BRINGS MILESTONE CAPACITY TO EVERYDAY CONSUMERS AS DATA CREATION CONTINUES TO SOAR</em></strong>

Al Riyadh, Feb. 19, 2023 – To help consumers preserve their ever-growing digital world, Western Digital’s WD® brand is expanding its trusted My Book™ Desktop Storage lineup. Built upon a legacy of technology innovation, the company has released its highest capacity consumer drive ever with the 22TB* My Book™ Desktop Hard Drive, giving people greater flexibility to store more of what they love.

“Consumers continue generating data at a rapid pace. In 2022 alone, the average household worldwide generated more than 20TB of data1 and we expect this number to continue to rise as people continue to consume and create more data,” said John Rydning, research vice president, Global DataSphere at International Data Corporation (IDC), a global market intelligence firm. “While many people rely on the cloud, we know consumers are looking for local storage at their fingertips to help them preserve and readily control their growing amount of personal and business data.”

With more than ten connected devices in the average American household2, the new high-capacity solutions give people a significant amount of space to essentially help backup  their personal devices— and possibly even those of their household’s as well. Whether it’s  priceless photos and videos or a backup of their most important work files and applications, the WD brand seeks to offer people solutions that keep up with their evolving data storage needs. 

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“With multiple devices used in our everyday life, we have the ability to instantly create, consume and generate massive amounts of content,” said Susan Park, vice president of product management at Western Digital. “Our goal is to help people easily and reliably store it all.”  

The 22TB* My Book offers users the ability to back up and preserve thousands of documents, photos, videos and other files from a variety of storage devices including portable SSDs and HDDs, memory cards and USB flash drives, consolidating them into one organized and easy to access location. For those looking for more robust storage capabilities, the My Book Duo is also now available in a 44TB* capacity, equipped with RAID-optimized Western Digital® drives that are ready to perform at maximum speed and capacity right out of the box. My Book Duo can be reconfigured to RAID-1 for redundancy (data mirroring) or used as two independent drives (JBOD) with the included software.

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