Winter at Tantora to feature a series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley
Phase one of the Ashar Valley Fashion pop-ups in AlUla feature brand offerings from Samer Halimeh, Assouline, The Terrace by L’Opera, Michael Cinco, Azza Fahmy, and Vianney Halter
Ashar Valley Fashion Vendors – AlUla, Saudi Arabia
AlUla, Saudi Arabia – January 3, 2023:
A series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley provide the perfect shopping experience for visitors to Winter at Tantora in AlUla this season.
Phase one of the world-first Ashar Valley Fashion pop-ups, open from December 30, 2022, until March 23, 2023, feature brand offerings from Samer Halimeh, Assouline, L’Opera, Michael Cinco, Azza Fahmy, and Vianney Halter.
Phillip Jones, Chief Destination Management and Marketing Officer at Royal Commission for AlUla (RCU), said: “We are delighted to be bringing brand names of such quality and prestige to the Ashar Valley Fashion pop-ups, a fantastically unique and wonderful retail experience in the most breathtaking of settings in the Saudi Arabian desert.
“When combined with Habitas Resort AlUla, Banyan Tree AlUla, and the iconic mirrored entertainment venue Maraya – luxury brands with a permanent residence and a special place in the heart of AlUla – each pop-up’s offering empowers the feeling of Ashar Valley being a luxury precinct.
“This is a world-first testament to just how special a retail experience is being created – and how special a destination Winter at Tantora will be this year.”
Samer Halimeh has made a name for itself as one of the world’s leading diamond brands, specializing in colored and rare diamonds. Each bespoke piece is cut and handcrafted in their New York headquarters. Their flagship boutique is in the heart of London and has sales offices spread across the GCC and Europe.
Assouline books, meanwhile, are defined by visually rich stories and compelling narratives. And why not read one – the spectacular coffee table AlUla book springs firmly to mind – while sipping on your favorite hot drink at The Terrace by L’Opera? The oasis-themed café is bringing its boho vibes from South Kensington in London to Ashar Valley Fashion.
But for something extraordinary, see Michael Cinco. The Filipino designer, based in Dubai, is best known for his fabulous couture gowns that have adorned everyone from Beyonce to Rihanna to Lady Gaga to Kylie Minogue to Britney Spears and frequent wearer Jennifer Lopez. You may also remember the stunning blue Michael Cinco creation that Bollywood superstar Aishwarya Rai wore to the 2017 Cannes Film Festival – the look went viral and was dubbed the ‘Cinderella gown’.
Elsewhere, Azza Fahmy is a jewelry icon where each piece is lovingly handcrafted. Bringing ancient heritage and cultures to life since 1969, each intricate piece of craftsmanship also preserves techniques passed down thousands of years.
Another inspired by the traditions of grandmasters is Vianney Halter, who has lovingly designed his award-winning watches in a laboratory alone – the traditional way – since 1984.
In addition to the incredible retail offering, Winter at Tantora features intimate concerts with world-renowned musicians and multiple events across heritage, gastronomy, and more, enabling everyone to experience the best of AlUla truly.
