HUAWEI Ads is now Petal Ads
Say hello to a new era in smart device advertising.
We are excited to announce the next chapter for HUAWEI Ads platform. Starting in December, HUAWEI Ads will become Petal Ads. Since 2017, we have worked closely with advertising, media and publishing partners to create an expansive ads ecosystem.
Together, we have grown HUAWEI Ads into a vibrant marketplace with 4 billion daily ad requests and integrated over 360,000 global publishers.
We are proud of how the platform has grown and evolved to serve customers beyond HUAWEI devices. We feel now is the right time to reflect the growth of the ecosystem and begin a new era as Petal Ads. We’d like to thank all our partners for their valuable support and look forward to growing the platform together in 2023.
Petal Ads: building a platform for growth and sustainability
Innovation is part of the DNA of all Petal products. Over the last few years, services such as Petal Search, Petal Maps and Petal Clip have brought more choice and open capabilities to the European market. We will be taking all of those technical advances in AI powered mobile search, location-based services and creative editing tools to further power the growth of the Petal Ads platform.
While ‘Petal’ can be seen as strong symbol for growth, it is also a symbol for rejuvenation. We are committed to leading the way in sustainability in digital advertising. By leveraging our learnings in all-scenario products & experiences, we hope to work alongside our partners to build an ecosystem where revenue growth and sustainability go hand in hand.
2023 will see a new era for Petal Ads
Today we are surrounded by change. Consumers are shifting the way they search for information online, with mobile virtual assistants playing an increasingly important role in how people and businesses connect. Advances in big data, AR and machine learning are giving advertisers powerful tools to engage their audiences across devices. Through all this innovation and change, protecting the safety and security of our customers and partners remains our top priority.
Like the petals of a flower, it is only when all sides of the advertising ecosystem come together in perfect harmony, that something special emerges. Our mission for Petal Ads, is to be a connector in a sea of possibility. By working together with media partners, publishers, advertisers, MMPs and Industry bodies, we will continue to bring innovative ad experiences to all smart device users around the world.
Petal Ads is built on 3 core principles:
TRUST
We build quality ad experiences using first party data to deliver better experiences for customers and efficient results for partners.
INNOVATION
We create innovative ad experiences by combining our hardware capabilities with our strengths in AI and cloud technology.
GROWTH
We help our partners to grow with monetization opportunities for publishers and sustainable advertising solutions for businesses
ChicPoint partners with Petal Ads and boosts its monthly revenue by 40%
Petal Ads – an advertising marketplace continues to be a driving force in the e-commerce world, proving its capabilities to support online apps and help them achieve their marketing campaign objectives. ChicPoint app is a prime example of the Petal Ads impact and influence in the e-commerce sphere, and is now collaborating with Petal Ads during the upcoming e-commerce marketing season.
Since the beginning of 2022, Petal Ads has supported ChicPoint to launch campaign across the Gulf region (Saudi Arabia, UAE and Kuwait) utilizing a suite of promotional features on AppGallery, including feature cards, top banner cards and rankings. Through the collaboration, ChicPoint has amplified organic downloads, boosting its monthly revenue by 40%, and reduced the app activation cost to less than US$1.
