AMAZON LAUNCHES INTELLECTUAL PROPERTY ACCELERATOR IN SAUDI ARABIA TO HELP SMALL AND MEDIUM-SIZED BUSINESSES TRADEMARK AND PROTECT THEIR BRANDS
IP Accelerator connects small and medium-sized businesses with a network of Amazon-curated Intellectual Property (IP) law firms for trademark registration and tailored advisory services
Saudi Arabia — October 10, 2022: Amazon has launched the Intellectual Property Accelerator (IP Accelerator) program in Saudi Arabia, making it easier and more cost effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands, and tackle infringing goods on Amazon.sa.
Available to any brand selling on Amazon.sa, IP Accelerator directly connects SMB owners in Saudi Arabia with a curated network of local law firms charging reduced, pre-negotiated rates on key services, giving SMBs access to expert legal and general IP advice that may otherwise be cost-prohibitive or hard to find. To date, participating law firms in Saudi Arabia are NJQ & Associates, Al-Otaishan Intellectual Property & Technology (AIP&T), and The Law Firm of Hazim Almadani.
Ronaldo Mouchawar, Vice President for Amazon Middle East and North Africa, said: “At Amazon, we are committed to supporting sellers of all sizes, innovating and introducing new resources to help them confidently grow their business online and continue to connect with millions of customers. Today, we are excited to launch the IP Accelerator program, another tool that will help businesses save time and effort as they safeguard their brands and gain customer trust. We are equally thrilled to launch this new program as sellers prepare to delight customers during the end-of-year shopping season, which includes White Friday.”
The expansion of the IP Accelerator program into Saudi Arabia will enable businesses to connect with law firms and file a trademark with the Saudi Authority for Intellectual Property (SAIP), making it easier and more cost-effective for SMBs to obtain IP rights, protect their brands, and tackle counterfeit goods. The program facilitates the process by working with lawyers skilled in drafting trademark applications and can help remove common obstacles that could otherwise further delay the issuance of a registration.
In addition to IP Accelerator, Amazon’s brand protection tools help businesses of all sizes protect their brand and IP even while their trademark application is pending. Amazon’s Brand Registry is a free service that provides SMBs with powerful tools that help them manage and protect their brand and IP rights in Amazon stores. Participants benefit from Amazon’s automated, data-driven protections that proactively remove suspected infringing or inaccurate content as well as tools that enable brands to report a suspected infringement. Enrollment in Brand Registry also gives brands greater influence over product information displayed on Amazon’s product detail pages to help customers make confident, informed purchasing decisions.
Amazon does not charge selling partners to use IP Accelerator – SMBs pay their law firm directly for the work performed at reduced, pre-negotiated rates. Businesses interested in IP Accelerator can visit https://brandservices.amazon.sa/ipaccelerator. Law firms that are interested in participating in the program should contact https://brandservices.amazon.sa/ipaccelerator/contact.
