AMC Cinemas introduces Saudi audiences to a wider selection of quality content with Live at AMC
- AMC announced a new alternative content platform: Live at AMC
- Offering will provide access to live performance shows
- Live at AMC was launched on 25 August with Stand Up Comedy Night at AMC Cinemas King Abdullah Financial District
Riyadh, 28 August 2022:
AMC Cinemas, the first global cinema operator in Saudi Arabia, has underlined its commitment to delivering the best moviegoing and entertainment experience to people across the Kingdom with the launch of “Live at AMC”. The new offering, an alternative content platform, will host a diverse array of live performance shows and programming, providing guests greater access to a wider selection of quality content.
The launch of the new platform builds on AMC’s efforts to transform the Kingdom’s cinema landscape. It is in keeping with the brand’s ongoing strategy to innovate how people experience entertainment. Introducing audiences to premium non-movies content, Live at AMC was officially launched on Thursday, 25 August, with Stand Up Comedy Night at AMC Cinemas King Abdullah Financial District.
Hosted and produced in collaboration with Smile Entertainment, the pioneers of Saudi stand-up comedy, AMC’s Stand Up Comedy Night featured acclaimed comedic acts from the Kingdom and the wider region, as well as celebrated international performers.
The line-up included comedians such as Mishal Samman — also known as “Meesh from KSA” — the host and producer of The Sunday Bash; Canadian stand-up Allyson June Smith; and the British comic Joe Jacobs.
