HUAWEI Ads runs unbeatable offers to celebrate ‘Back to School’ and ‘Summer’ seasons
22 August 2022, Dubai, UAE: HUAWEI Ads, a leading global advertising marketplace by Huawei, celebrates the ‘Back to School’ and ‘Summer’ seasons with great rewards of up to 50% during August and September. Marketers across the GCC region have the opportunity to experience next-generation premium features, that reach over 730 million monthly active Huawei device users.
With the worldwide ‘Back to School’ market estimated at US$171.8 billion in 2021 and predicted to reach a new height of US$181.2 billion in 2022, the time is ideal for businesses to embrace the opportunity and boost their revenues. At the same time, Zenith’s latest Advertising Expenditure Forecasts report predicts that advertising spending will increase by 7% in the MENA region in 2022 and will grow to US$781 billion globally. It is worth noting that 62% of ad budgets will be spent on digital media this year.
The ‘Back to School’ and ‘Summer’ seasons offered by HUAWEI Ads provides advertisers with the power to promote their brands and products effectively. Running until 15 September 2022, the offer enables any consumption above a US$10,000 budget with discounts of up to 50%. Moreover, Huawei will sponsor devices that value 10% of overall bookings for the campaign.
Huawei will also offer additional incentives until the end of October 2022 for the premium display of apps on AppGallery, a top three app marketplaces globally. With 100% Share of Voice (SOV), advertisers that purchase Turn Key Operation (TKO) units for daily advertising get additional free days (up to 10 days of free benefits) as well as a premium preview of their apps. The extra advantages of AppGallery include immersive landscape or portrait banners for multiple days, as well as application video and GIF icons.
Consumer activity rises during summer, and individuals start planning for their next purchases. HUAWEI Ads enables businesses to reach their target audience by providing exclusive and premium slots that can easily grab users’ attention. HUAWEI Ads has over 42,000 third-party apps, allowing developers to increase in-app revenue and benefit from advertising through a fully connected world. Supported on eight different Huawei device types, HUAWEI Ads creates precise user profiles and utilizes data analytics to perform meticulous multi-dimensional targeting.
HUAWEI Ads provides less competition and higher brand visibility during peak seasons such as ‘Summer’ and ‘Back to School’. All of these have a positive impact on ROI, user acquisition, and engagement, allowing businesses to see their advertising efforts pay off. Furthermore, HUAWEI Ads is uniquely cost-effective. The platform automatically adjusts bids to help businesses get the most out of their advertising budget and provides various bid options to meet the demands of virtually all ad campaigns.
For more information about HUAWEI Ads, please reach out to adsmea@huawei.com. You may also visit the platform’s dedicated website here.
