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LG PURICARE LINEUP DELIVERS THE FRESHEST AIR FOR DUSTY DAYS DURING SUMMER 

The LG PuriCare lineup by LG provides 360° coverage to ensure fresh, clean air in every corner of the household   

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Jeddah, July 25 2022 — When it comes to the weather in Saudi Arabia, indoor air quality becomes an imperative focus and safe haven to make up for some unfavorable weather conditions outside the house. Especially around the summertime, sandstorms and heat prove to be a challenge, with dust and sand particles easily seeping in. Aiming to improve the overall indoor air quality for Saudi Arabian households, LG’s PuriCare lineup features 360° air purification to ensure undesired particles are absorbed and clean air is delivered to every corner.

To create the perfect atmosphere of clean air, quality, and freshness at home away from sandy weather, LG air purifiers boast powerful HEPA and deodorizing filters which absorb pollutants and provides natural humidification to make for easier, smoother breathing. The 360° total care system includes a 6-step filtration process which eliminates various kinds of dust and harmful gas. The purifier’s Total Dust Collection & Allergy care system can successfully remove over 99% ultra-fine dust particles, with filtration through fine dust as well as allergens. Living odor, smog, and airborne chemicals are also filtered out using the robust system – leaving behind not just clean, fresh air, but also air that is safer to breathe.

LG’s PuriCare lineup also employs a built-in Clean Booster with a smart circulator which rises and rotates to ensure the delivery of clean air all over the household. Perfect for when it’s sandy outside, the feature results in a 90% reduction of dust concentration, 24% faster when compared to the purifier’s normal operation[1].

The air purifiers also boast LG’s renown ThinQ feature, making it even smarter to use. Easily access and control its functions from anywhere using the ThinQ App, allowing you to prepare your indoor space beforehand if you’ve been out in difficult weather circumstances during the day. In addition, the PuriCare’s Smart Indicator lets you know precisely how clean or polluted the air quality at home is using PM1.0 and Gas sensors.

To know more about LG’s Air Purifier lineup, please visit: https://www.lg.com/sa_en/air-purifiers


[1] *Based on LG’s experiment, 90% reduction in dust concentration compared to the initial stage, 259 ㎡, AS309DWA turbo wind operation, 24% (16 minutes and 30 seconds) faster when the Clean Booster is operating compared to when the Clean Booster is not in operation.
*Test Date: February 2019
*Testing institution: LG Electronics
*Test subject: LG Electronics Air Purifier (AS309DWA)
*Test conditions: Turbo wind operation, 259 ㎥ (9.8 x 9.8 x 2.7 m)
*Test method: Measure wind speed with an anemometer (KANOMAX Anemomaster Model 6115) at a distance of 7.5 m from the product
– Measurement of fine dust removal performance with a particle counter (Grimm OPC model 1.109) using test particles with a particle diameter of 0.3 μm at a certain distance from the product (Comparison of Clean Booster Mode and Dual Clean Mode)
*Test result: Measurement of wind speed of 0.25 m/s at a distance of 7.5 m from the product. 24% faster cleaning when in Clean Booster mode
*Based on laboratory measurements and may vary in production environments.

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Shima Zamil

Social media Marketing, Creative copywriter, Arabic- English translator, and Community management

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