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Thriving OTT market yields big wins for MENA’s Intigral, a leading challenger brand

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Over the past few years, the OTT industry has been on a growth streak. This momentum has seen content owners, distributors and brands grow at an unprecedented pace. The global OTT market size is projected to hit $1US trillion within the next five years, with the market expected to witness further innovation transformation as the intensity of competition between OTT platforms and content creators heightens.

The allure of OTT platforms comes from combining the reach and power of traditional pay-TV with the flexibility and scalability of the Internet. Over the next few years, the convenience of streaming content anytime and on any device will keep driving OTT adoption and ensuring service providers continue to innovate. 

The MENA region is particularly poised to be a major arena for the OTT market. With Saudi Arabia and the rest of the GCC having established itself as hub for everything digital, the region has witnessed a sharp growth over the past few years on higher demand, mainly driven by its large youth population. To accommodate this growth and expand their market share, streaming service providers have been vying to come up with more innovative product offerings, inspired by the diversity of the region’s viewer base. The diversity of MENA markets has unlocked numerous opportunities for OTT providers, including challenger brands, in serving the market with highly segmented offers.

Leading regional digital entertainment provider Intigral is committed to bringing viewers an enhanced media experience that combines quality content with innovative delivery technologies. More than just an OTT platform, Intigral’s Jawwy TV is a virtual Multi-Channel Video Programming Distributor (vMVPD) that combines content from multiple sources and delivers it across its cloud-based intuitive platform accessible through any connected device.

Jawwy TV offers a rich lineup of content through partnerships with over 30 networks, including top global and regional content creators and providers, including Fox, Discovery and OSN. Subscribers currently have access to more than 200 free and encrypted premium live TV channels in addition to an on-demand SVOD catalog comprising over 28,000 Arabic and Western movies and series. The platform also offers original productions created through its own production house.

Geared to become the leading challenger brand in Saudi Arabia, Jawwy TV is among the top OTT brands in terms of overall brand awareness, as per a study by global market research. The platform registered a high brand satisfaction rate (78 percent), mainly owing to content quality and variety, accessibility, and great value for money. In Q1 2022, paid subscriptions had more than doubled, compared the corresponding period the prior year.

Intigral plans to expand Jawwy TV into new markets throughout the region while cementing its position in the eight MENA markets it currently operates in. Committed to creating value for users across Saudi Arabia and the region by investing in both quality content offering coupled with innovative technology that supports a more immersive user experience, Intigral will continue to grow its market share and win the hearts of audiences of all ages across the region. 

About The Author

Shima Zamil

Social media Marketing, Creative copywriter, Arabic- English translator, and Community management

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