HISENSE SET TO LAUNCH NEW WI-FI ENABLED SMART HOME TECHNOLOGY ACROSS THE MIDDLE EAST
Simple, easy, yet technologically advanced product line introduced to cater to the modern lifestyle and further boost to exceed the 93 percent sales growth achieved in 2021
Dubai, UAE – 26 May 2022: Hisense, the global electronics and whitegoods manufacturer, has unveiled a new line-up of wi-fi enables smart home appliances, significantly expanding its product portfolio in the region and elevating consumers’ home experience.
The newly launched product range are enabled with smart-tech, convenience and touch features that are developed and designed for the ease of use. This new product range will be available in the Middle East region from July onwards and includes refrigerators, washing machines, smart cleaners, and beverage coolers.
The Hisense Home Appliance range is focused towards providing consumers a blend of smart technology and pleasing features for the modern home. The cross-door refrigerators make it easier to access ice (cubed or crushed) & water without opening the door, control the temperature from your phone when on the go as well as conserve energy on holiday mode, convert from fridge to freezer or freezer to fridge to create a perfect environment for your food, comes with highly effective antibacterial liner making it clean and healthy to use. The product line-up also introduces a stylish single-door small refrigerators which is compact, has a good storage and stylish with multiple color options.
Additionally, to meet consumers’ home cleaning requirements a new range of washing machine comes with carefully developed technology for the laundry. The smart washer lets you start and stop washing cycles remotely, receive notification when the laundry is done.
And for the first time, Hisense will also be introducing a new wi-fi enabled smart vacuum cleaner in the region.
“We are committed to enhancing our home appliances line-up and bringing the benefits of new technological advancements to everyone’s daily lives,” said Jason Ou, President of Hisense Middle East and Africa. “Our broad range of new home appliances are a perfect blend of technology and comfort, providing easier to use options and bringing more convenience to the kitchen and home. The technology used by Hisense ensures that consumers can connect even with their home appliances without any hassle.”
Hisense has been observing a sustainable growth in its market share by introducing products that meet the needs of the customer. Hisense, in comparison to 2020, noted a sharp rise in revenue from home appliances last year, recording a 93 per cent sales increase in 2021. The dishwasher segment saw the highest sales growth at 254 per cent, while washing machine sales rose 194 per cent and refrigerator sales grew 63 per cent. Home appliance growth has continued this year with the company recording a 29 per cent overall increase in sales in Q1 – helped by a 16 per cent rise in refrigerators and a 32 per cent growth in washing machines. The growth and market acceptance are a testimony in itself for the quality of the products delivered by Hisense.
“We have been working to improve our offerings for Middle East consumers ever since we released our products in the region. The offerings have been extremely well received so in the following months, we will continue to expand our product line and provide even more consumer-friendly products. This is the year of FIFA and as a brand with our product line-up we look forward to connecting with our target audience as a perfect match for home appliances,” Ou added.
