KSA HOLIDAY MAKERS ARE SET TO SPEND NEARLY A WHOLE WORKING WEEK ON THEIR SMARTPHONE THIS SUMMER

Huawei honor, the no 1 smartphone e-brand, predicts that holidays-goers this summer will spend up to a staggering 35 hours a week on their smartphone. Three quarters of residents in Saudi will spend upwards of an hour a day taking pictures on their phones, with more than one third spending between 41 minutes to an hour a day checking and responding to messages.
Where once the camera and video recorder were the most important travel accessories, eight in ten people in Saudi now believe their smartphone is more essential, demonstrating how important a consumer’s device is as part of their lifestyle.
Chris Sunbaigong, VP of Huawei honor Middle East, “The fact that holiday-makers will spend nearly an entire working week on their smartphones even surprised us. What doesn’t surprise us however, is how important smartphones are as an extension of people’s lifestyles, and after all, KSA is set to be the first ‘mobile first’ country in the world.”
Research from Huawei honor, suggests that there is a significant difference in smartphone behaviour between UAE and KSA holiday-makers. It highlighted that people in Saudi mostly use their smartphones for making calls when on holiday, however taking photos was still the number one in terms of usage. Whereas in the UAE apart from taking photos, they used their smartphone to check and post on social media.
Sunbaigong continued, “At Huawei honor everything we do is for the benefit of the end-user, whether it is specs, camera or appearance, we take note of what they actually want and use on a daily basis. We know how important the smartphone camera is to our end-users, which is why our devices are geared towards taking great shots on the go – meaning there is literally no excuse for a bad photo. In fact, our upcoming smartphone launch will really showcase this in abundance so watch this space.”