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SmartLife Selected as the First Major NGO Partner for Sage Foundation in the UAE/Middle East

SmartLife Selected as the First Major NGO Partner for Sage Foundation in the UAE/Middle East

Sage, the market leader for integrated accounting, payroll and payment systems, has selected the first recipient in the Middle East to partner with through Sage Foundation – a global initiative to transform lives by investing time, money, expertise and technology in local communities around the world.

A collaboration with SmartLife, an NGO based in Dubai, is the first major initiative for Sage Foundation in UAE.

Reggie Fernandes, Vice President – Sage X3 and Regional Director Sage Middle East, today along with volunteers from Sage visited SmartLife—an NGO that helps enhance potential and thus improve the quality of lives of blue collar workers in Dubai.

The various SmartLife projects comprises Sapna for education of children of blue collar workers; SmartMeditation which teaches yoga and breathing techniques; SmartReading in line with the government’s initiative to promote reading; SmartSkills workshop which focuses on training in MEP and other similar skills; SmartCup, a cricket tournament with teams comprising a mix of blue and white collar workers; SmartIdol helps bring out artistic talents; and SmartMedic focusing on health and wellbeing.

The NGO, throughout over the years, has reached out to like-minded organizations in the region with the objective of developing more programmes, and to partner with companies operating their own programmes for the benefit of blue collar workers.

Through a unique 2+2+2 model, Sage has committed to giving 2% of employee time (5 days paid volunteering per year), 2% of free cash flow and 2 donated software licenses to eligible registered charities, social enterprises and non-profit organizations.

Ivan Epstein, President for Sage International and Chairman of Sage Foundation, said: “We are active in supporting our local communities — not only financially but through the participation of colleagues who are empowered to give to the causes that matter to them. It is our privilege and honour to serve partners, just like SmartLife.”

SmartLife through its SmartDistribution programme carried out each year during Ramadan, partners with companies to distribute dry foods, hygiene products and other similar necessities to various labour camps in Dubai. To mark the first major package from Sage, volunteers will give their time, and funds for Iftar, dry rations, and other necessities will be provided by Sage Foundation.

Fernandes added: “Our team today participated in the SmartLife’s Ramadan outreach programme by volunteering their time to package and distribute dry food packets. This is the first step in getting Sage Foundation off the ground in the UAE. Our team was very excited and happy to be a part of this project which strives to support, develop, and enhance life opportunities for construction blue collar workers in the UAE.”

“As part of our SmartDistribution project, we are happy to partner with Sage Foundation in their Ramadan outreach programme. The joy derived out of unconditional giving is unparalleled and we are delighted that volunteers from Sage Foundation could experience this first-hand,’’ said Manjula Ramakrishnan, Spokesperson, SmartLife.

“I am proud our colleagues in UAE have embraced the spirit of Sage Foundation so enthusiastically by supporting this important project. We strive for a socially-responsible world and through Sage playing a positive role in communities, we contribute to this vision and progress towards our goals. For us this is the right way to do business.” said Stephen Kelly, CEO of Sage.

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