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SMART Technologies (SMART), a global educational software leader specialising in collaboration touch and interactive technology solutions, and Tatweer Educational Technologies (TETCO), the government company that manages the EdTech for the Kingdom of Saudi Arabia, sign a MOU agreement at GESS Dubai, a leading education and conference exhibition in the Middle East. 

SMART participation in GESS education conference and exhibition held this year from 15-17 of November at Dubai World Trade Centre, Zabeel Halls 4, 5 & 6 has been a great success, with the highly symbolic signing of the Memorandum of Understanding (MOU) with TETCO. With this newly forged partnership, SMART is now a strategic partner for TETCO.

TETCO is one of the kingdom’s most capable arms in the field of technology. It is a major part of the Saudi Ministry of Education and offers high-quality education and communication digital and technology solutions to the public and private sectors. Its main aim is to enhance the Saudi Arabia education sector utilizing technology and digital transformation to keep pace with the local and international growth. TETCO is autonomous and has ambitious goals. Now, SMART and the Company are working to support and market SMART in Saudi Arabia. 

The signing adds value to both sides. It helps TETCO in implementing its full digitization plan that is a part of the ongoing efforts to convert to an all-digital lifestyle and activities in the kingdom as part of its Vision 2030 for both the private and public sectors. The signing is a sign of how committed the implementation of its bold Vision 2030 by going embracing full technological solutions of the highest caliber said Aaron Fright, the Regional Director of Emerging Markets at SMART Technologies. “We are honored to be supporting TETCO projects and the wider Ministry of Education in its objectives.” 

He added, for SMART Technologies it is an opportunity to bring our 35years of heritage and leadership in transforming the way teachers teach and students learn. The use of SMART tools, integrate technology in teaching and learning, and establish professional development and management of technological infrastructure in the educational field, fostering public-private collaboration and dynamization and technological training of the region’s educator community. In short “this is a win-win situation for both sides, where technology adds value almost instantly if implemented in a holistic approach” concluded Aaron Fright, Regional Director of Emerging Markets at SMART Technologies.

Most visitors at GESS commented, “SMART’s approach to the Education sector is unique and better than anything else available!” “It is clear to see that SMART solutions are truly fit for purpose”, as channel partners delivered remarkable outcomes about SMART Technologies’ innovation technology, notably for SMART Software. 

SMART Technologies has been improving channel support and supporting customers by recently strengthening and expanding the regional team. Ihab Jabr has joined SMART as Business Development Manager and Nadia Baraghithi has joined as Education Sales Consultant.  Both roles underpin SMART’s commitment to the region, but also to our end customers.

In addition, at GESS Dubai, SMART Technologies introduced a new line-up of flat panel displays that is sure to bring a world of new possibilities in today’s classroom. 

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