Snap to launch Layers marking its Map’s evolution from a product to a platform
Dubai, United Arab Emirates: Snap Inc. recently announced that it will be launching Map Layers, a feature that was introduced earlier this year during Snap Partner Summit 2021, allowing Snapchatters to find specialized experiences from select partners and from Snap, personalized for them.
To start, Snap will offer two Snap-owned experiences: Memories and Explore.
- Memories – As we round the end of the year, Snap is putting Snapchatters Memories on their Snap Map, allowing them to revisit their favorite moments, pegged to the places where they happened. This Layer will only show Snapchatters’ own Memories; they cannot see their friends’ Memories on their Snap Map.
- Explore – With Explore, Snap is introducing a reimagined viewport on Snap Map that builds on its signature Heat Map. Explore makes it easier for its community to experience other places through photos and videos submitted from Snapchatters around the world.
In this first iteration, Snapchatters will be able to toggle between Layers to customize the landscape, so they always can see exactly what they’re looking for — whether they’re in the mood to look back, or just look around.
With partnered Layers from the likes of Ticketmaster coming soon, Snap is thrilled to deliver new innovative experiences for Snapchatters on Snap Map.
