Abu Dhabi Media Launches Majid Universe app– a new digital platform for MENA’s favourite animated characters

• • Monthly subscription allows users to stream more than 800 hours of exclusive and new content, live and animated shows, games, and digital magazines 

Abu Dhabi, UAE – 24 October 2021: Abu Dhabi Media, (ADM) the company behind the popular pan-Arab children’s comic magazine, TV channel, and website, Majid, has launched Majid Universe – a brand-new app that takes the Arab world’s favorite animated characters into the digital age. 

Available on iOS and Android devices and Apple TV, via monthly and annual subscriptions, the Majid Universe app will give users access to watch, read and play an 800-plus hour library of content, live and animated TV shows, games, and over 2,000 Majid magazines dating back to 1979 – with some having never been seen by the public. Families will be able to leverage one Majid Universe account across five devices, with users able to create personalized avatars and playlists.

The Majid Universe app launch comes 42 years after the iconic character’s 1979 debut in a weekly comic magazine. The new digital app represents the latest evolution in the ongoing adventures of a glossary of Majid characters that have been told over four decades via an ever-expanding array of formats, including an animated series, TV channel, and a monthly print publication.

The Majid Universe app also grants users access to exclusive Majid world content, including My Little Pony Friendship Magic Rainbow Roadtrip; Charley Goes to School; the animated editions of the original Peanuts comic strips with stories of Charlie Brown’s gang and his beagle Snoopy; the adventures of Mick the Mini Chef, who explores the wonderful world of food with kids from all over the planet; Anitta – the fun club focusing on wellness issues, community and original songs performed by the host; and Pablo S2, which follows the real-life experience of a five-and-a-half-year-old autism spectrum boy and his art world friends.

Users will also have access to the super-popular Freej series, which focuses on Emirati women and their lives in a residential neighborhood of modern-day Dubai, and the animated Mansour comedy series, which centers around an active, life-loving, 12-year-old boy and his adventures with best friends, Obaid and Salem. 

“Building on a legacy that spans over four decades of original beloved IPs, the Majid Universe App is groundbreaking in its own right – not only does it feature the region’s largest library of Arabic original programming, animated and live-action, it’s also the first-ever, multi-experiential app for children in the Middle East, offering video content, e-magazines, and interactive games, a reflection of the wholistic value that ultimately sets the Majid Universe apart,” said Mariam Al Serkal, Head of Majid Platform at ADM. “We can’t wait for both children and adults to connect with Majid’s extensive library of both nostalgic and modern content that speaks to today’s audience in unique, accessible, and entertaining ways.”

Majid Universe app also features exclusive ADM content, including more adventures from Majid TV’s first girl power superheroine ZAKIA; brand-new bedtime stories from Amoona; and animations of the popular Hikayat Abo Al Thurafaa comic series. 

There will also be an exciting 13-episode reboot of Fateen featuring all-new characters and more comedy, drama, and action with the Fteen gang and its conflict with his sister Dana’s gang of girls; more antics from the amazing camel Jamool; short animations of the crazy hoteliers Basal & Filfil – the first Majid series in the Egyptian dialect; and the hilarious show Gadha show with its beloved Majid presenter, Salem.  

The Majid Universe app is part of a major digital overhaul of Majid content, which is available on iOS, Google Play, Android TV, Apple TV, and Smart TVs on a monthly subscription of only AED 16.99 in the UAE, SAR16.99 in Saudi Arabia, and EGP 39.99 in Egypt. Users can avail of a 35% saving when choosing an annual subscription, with costs of only AED 132.99 in the UAE and Saudi Arabia, and EGP 309.99 in Egypt.