Empower launches its three-month summer campaign ‘Saving starts at 24°C ‘ to optimise district cooling consumption

Emirates Central Cooling Systems Corporation (Empower), the world’s largest district cooling services provider, has launched its nationwide summer campaign. The three-month campaign aims to optimise district cooling energy consumption amongst Empower’s customer base of over 55,000 people. The campaign also aims to ensure the company’s customers’ happiness through providing world-class cooling services which adhere to highest levels of efficiency and environmental sustainability.

Ending by September, the campaign will offer tips on reducing cooling energy consumption, including setting the room temperature to 24°C during summer peak hours. 24°C is considered the ideal temperature to reduce cooling energy wastage. The company says this will reflect on the services’ efficiency and reliability as well as bills, consumption, and maintenance.

The campaign targets Empower’s end-user customers, mainly in residential and commercial segments. The company will also gauge the change in consumption rates comparing to the same period last year in projects such as Jumeirah Group, Business Bay, Jumeirah Beach Residence, Jumeirah Lake Towers, and International Media Production Zone in order to assess the effectiveness of the campaign and responsiveness of its customers.

“The core objective of the campaign is to raise our customers’ awareness about the significance of preserving energy and protecting the environment through setting their AC thermostat to 24°C at their homes and offices. This will reflect on the service efficiency and will reduce energy consumption and lead to money savings during the peak summer times,” said HE Ahmad Bin Shafar, Chief Executive Officer of Empower.

Bin Shafar added: “We aim to boost our customers’ happiness and we believe that it is our reasonability to optimise their consumption. We aim to ensure the efficiency and high levels of our services. Empower is underpinned by a skilled round-the-clock service team and a comprehensive set of emergency back-up systems that ensure complete reliability.”

Empower’s summer campaign is conducted through a variety of mediums, including educational brochures, emails, text message and direct interaction with visitors of Empower customer service centres.

Empower currently operates more than 1,100,000 RT, providing environmentally responsible district cooling services to large-scale real estate developments, such as Jumeirah Group, Business Bay, Jumeirah Beach Residence, Dubai International Financial Centre, Palm Jumeirah, Jumeirah Lake Towers, Ibn Battuta Mall, Discovery Gardens, Dubai Healthcare City, Dubai World Trade Centre Residences and Dubai Design District, among others.