Saudi Arabia: Samaco Automotive Company, the exclusive dealer for German Automaker Volkswagen in the Kingdom of Saudi Arabia, announced that it achieved a significant increase in sales during the first half of 2021 which had exceeded all expectations and targets.
The achievement reflects a 45% growth in new car sales despite the negative effects of the pandemic, which confirms the widespread and increasing confidence of Volkswagen customers in Saudi Arabia as well as growing consumer confidence within the Kingdom after the pandemic.
Samaco Automotive indicated that the increase in sales this year is mainly due to the increase in demand for the three latest models introduced by Volkswagen in the first half of 2021. These product launches included the T-Roc a compact CUV, the first of its kind for Volkswagen in the Middle East, the Teramont, a facelift version of the already popular 7 seater now with increased technology and connectivity and The all-new Golf GTI, the latest edition of the iconic and powerful hatchback.
The T-Roc is a valuable addition to the new car models, accounting for 20% of total sales during the H1 period. The newly launched CUV features the hallmarks of all Volkswagen cars, which include attractive design, safety systems, advanced technologies, and high quality. The T-Roc has been particularly popular with female drivers within the Kingdom following the wise decisions of the Saudi leadership to allow women to drive cars.
The arrival of the new Teramont also heavily contributed to sales figures and is now a favorite for Saudi families, who appreciate its spacious interior with 7 seats and advanced technology. It is a family car and is characterized by a wonderful modern design, including a curved roof pointing to the rear end of the car, with a new design for the front and rear bumper, in addition to a spacious and comfortable interior cabin equipped with the latest Volkswagen technologies.
At the same time, the arrival of the all-new Golf GTI in the sports car category contributed to the record sales, after it aroused the enthusiasm of young people with its attractive design and strong sporty and safe performance.
In addition to new car sales, Samaco developed successful strategies which include both digitizing the buying process as well as optimizing the after-sales services and the provision of original spare parts. These new strategies complimented the new product launches and also led to increased customers confidence in Samco post pandemic. And the businesses success in H1.
