AMC Cinemas launch “Thank You” initiative in partnership with Saudi Ministry of Health

The initiative aims to support the national efforts towards combatting COVID-19

Riyadh, June 20, 2021 In appreciation of the Kingdom’s efforts for combatting COVID-19, AMC Cinema has launched “Thank You” initiative, in recognition of the frontline healthcare workers and their endeavors with “Take The Step” the national campaign to combat coronavirus, which was launched by the Ministry of  Health (MOH) and Saudi authorities across the country, in response to the outbreak of the pandemic.

The initiative reflects AMC Cinemas’ commitment to its social responsibility at this critical time and  demonstrates its support for the dedication of health sector staff as they work tirelessly to protect the  citizens and residents of Saudi Arabia. AMC Cinemas worked closely with MOH to design the initiative, which jointly seeks to raise awareness of the vital role of frontline healthcare workers and remind people  of the importance of their individual and collective cooperation in the fight against Covid-19.

Since Cinemas and entertainment sector are both notably contributing to the kingdom’s development, AMC  Cinemas seek to use their locations and channels to take a pro-active role in providing support for public  health awareness campaigns.

The “Thank You” initiative follows a previous initiative “#Your_Health_Matters” which was introduced by  AMC Cinemas to highlight the importance of adopting healthy habits, and was well-received, gaining traction across all social media channels.