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Innovative Vehicle Sharing Platform “Urent” Partners with AW Rostamani Group

Innovative Vehicle Sharing Platform “Urent” Partners with AW Rostamani Group

Urent, the innovative Dubai-based vehicle rental startup, is pleased to announce a unique new partnership with Shift Car Rental and its parent company, AW Rostamani Group. The new collaboration will enable both parties to collaborate in offering the industry a fully digitalized rental experience. Helping the general public adapt to the increasingly digital world.  

Omar Al Ashi, Founder/CEO at Urent added, “We are really excited to be partnering with Shift Car Rental and the AW Rostamani Group. Their incredible history and innovative approach is well-known, and we are looking forward to being able to help them expand their reach and unlock more customers through our unique app.

As the world continues to transition more online, Urent is the innovative digital platform that has revolutionized the car rental industry in the United Arab Emirates. Launched in 2019, Urent has been dubbed as the ‘Airbnb of vehicles’ and gives commercial rental companies the ability to host their fleet online, giving them the ability to set their own rules and pricing via the unique feature called “My Garage” on Urent. 

Urent is now pleased to confirm a brand new partnership with the award-winning Shift Car Rental brand and its parent company, AW Rostamani Group.

Humayun Sharif, Rental Manager at Shift-Lease added:

Shift Car Rental & Leasing division is part of the dynamic AW Rostamani Group Company. AWRostamani is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates.

The new partnership will allow Shift to transform their customer experience while maximizing their reach to new drivers. This new partnership will give Shift the ability to offer a truly seamless experience for short-term and long-term renters, allowing them to enjoy a cashless and paperless process. 

This latest partnership marks a highly successful opening 18 months for Urent. Since first appearing in Dubai at the end of July 2019, the innovative brand has helped transform the rental car industry in the region. Working with a wide range of SMEs and stand-alone rental companies, Urent allows them to seize the benefits of the digital revolution. 

As the first of its kind in the MENA region, Urent is committed to making the booking and reservation process easier and faster, letting users access hundreds of high-quality vehicles at just a few clicks of their smartphone. At the same time, rental companies retain full control over their fleet, ensuring they can showcase their brand, set prices, and highlight key features. 

Urent’s unique key feature is the “Talk to Host” feature, enabling peer-to-peer coordination between the host & the renter. 

In addition to this, Urent is also able to offer a complete vehicle management system for businesses, giving them access to a global audience of potential customers looking to rent vehicles while in Dubai. Alongside helping companies enter the digital world, Urent also helps its partners with effective marketing, letting them take their brand to the next level. 

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