HyperX Welcomes WNBA Champion Basketball Player Aerial Powers to HyperX Brand Ambassador Family
HyperX Continues Support of Esports Community with Professional Basketball Player and Avid Gamer Aerial Powers Partnership
Dubai, UAE, 21 February 2021– HyperX, the gaming division of Kingston Technology Company, Inc., today announced Aerial “POWERzSURGE” Powers, a professional basketball player, as its latest brand ambassador. Under the new sponsorship, Powers will use HyperX headsets while streaming and gaming. As the official gaming audio sponsor of Aerial Powers, HyperX marks its first foray into the WNBA.
“I am extremely excited to join the HyperX family officially. Anyone who games knows that hearing an opponent coming before they see you is key to winning. With my HyperX headphones, I have been able to see a big difference in my gameplay and an increase in my number of ‘dubs,’” said Powers. “Rocking HyperX is what will continue to keep me at the top of my game. I am so honored to receive the Heroes treatment, and I can’t wait to share with the world the sick creation that we come up with!”
During the 2019 WNBA season, Powers officially launched her Twitch channel, POWERzSURGE, where she plays and streams Apex Legends, Call of Duty, and NBA 2K. Powers’ love for gaming started in early childhood, where she would play Nintendo 64 with her family. Gaming has remained an integral part of her life, both as competition and as a way to empower women in gaming, as seen most recently in her POWERZ UP NBA 2K tournament.
“We’re thrilled to sign Aerial to the HyperX family,” said Dustin Illingworth, influencer marketing manager, HyperX. “Her skills on the court and remarkable passion for diversity and inclusion in gaming will elevate awareness with gamers and traditional sports fans alike.”
Aligning with HyperX’s goal of inspiring all gamers to achieve their best, Powers brings a desire to promote a healthy gaming lifestyle and aims for increased awareness of diversity and inclusion for females and people of color in sports and gaming.
As a HyperX brand ambassador, Powers will receive the HyperX Heroes treatment, including her own hero illustration inspired by her gaming persona. Powers will exclusively use HyperX headsets while gaming and streaming. She joins a line-up of internationally recognized talent on the HyperX roster, including football player JuJu Smith-Schuster, basketball player Gordon Hayward, ice hockey player Filip Forsberg, international soccer player Dele Alli, professional race car driver Sage Karam, and more than 25 global streamers and influencers in the HyperX family.