Smiles launches food order and delivery service in UAE

Order food with Smiles, earn and redeem points on all food deliveries plus enjoy amazing discounts

Abu Dhabi 13 February 2021:  Etisalat today announced the launch of Smiles’ food order and delivery service in the UAE as part of its continuous efforts to constantly innovate and enhance the customer experience. 

More than 2,500 restaurants are currently delivering via the Smiles app. With the recent delivery feature, customers can now order food from restaurants around them, earn and redeem Smiles points on their food deliveries and enjoy unique discount deals on food deliveries exclusive to Smiles. Customers ordering via the app can make one Smiles point for every AED1 on card payments. This development adds to the various avenues of engagement with the Smiles app. It enhances the possibility of earning and redeeming Smiles points for a service that is frequently used regularly. 

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Smiles is well-positioned to expand its presence in the food delivery market and create additional value to its customers and partners. Today dining is the most popular category on the Smiles platform, with our customers enjoying special offers with Smiles while dining out.  We listened to the voice of our customers and have now extended the convenience of food ordering via Smiles from the comfort of their own homes.”

Smiles, one of the most extensive lifestyle engagement programs in the UAE, has more than 2.3 million registered members and is open to all citizens, residents, and visitors. Smiles offers everyday savings to its members through earn and redemption of Smiles points for Etisalat, partner products and services as well as ‘Unlimited Buy 1 Get 1 Free’ and other discount offers at over 3,000 outlets, on entertainment, shopping, dining, travel, services, and wellness experience.