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Updated: Children searched for Minecraft, DIY, and Donald Trump during the winter break

Updated: Children searched for Minecraft, DIY, and Donald Trump during the winter break

A new Kaspersky Safe Kids study has revealed how children expressed their interests during the 2020-2021 winter holidays. Despite restrictions worldwide, kids managed to primarily amuse themselves with YouTube content (21%) and games (15%) – Minecraft being the most popular. Meanwhile, Donald Trump led the search count for famous people. 

This year, children had a very unusual winter holiday. Due to the epidemiological situation, street festivals and fairs in many countries were canceled; and visiting older relatives was undesirable or off-limits. We analyzed the anonymized search queries requested by Kaspersky Safe Kids users from December 20 to January 10 to explore how these children offset the lack of outdoor activities. The voluntarily provided anonymized metadata covers requests made via Bing, Google, Mail.ru, Yahoo!, Yandex, and YouTube on mobiles and desktops. 

The most popular requests were associated with YouTube (21%), gaming (15%), language translators (11%), communication platforms (10%), and music (9%).

Children searched most frequently on YouTube for video games (37%). They searched for channels of game streamers who play different games (39%) and channels that cover specific ones like Minecraft (19%). The other most requested games on YouTube were Among Us, Brawl Stars, and Gacha Life, which enables the creation of video stories.

The second most prominent search category (21%) on YouTube was related to specific bloggers or channels. For example, the DIY topic became quite popular among children, evidenced by the top three requests for channels such as 5-Minute Crafts, 123 GO! and Troom Troom

The third most popular YouTube search topic, unsurprisingly, was music. The most famous musicians were K-pop bands BlackPink and BTS; singers Ariana Grande and Billie Eilish; and rapper Travis Scott. The most popular songs were ‘Baby Shark,’ ‘Dance Monkey,’ and ‘Savage Love.’

Besides musicians and bloggers, children searched for other famous personalities. 45th U.S. President Donald Trump topped kids’ requests, ahead of other highly-searched celebrities, including actress Emma Watson and entrepreneur Elon Musk.

Another strong interest this winter was TikTok, which has seen 800 million monthly active users in over 150 countries. During this winter break, kids searched for ‘TikTok mashups, certain TikTokers, and ‘how to change restricted modes on TikTok.’ In addition, the most popular challenge was to ‘try not to laugh,’ which was also frequently searched in German – ‘versuche nicht zu lachen’.

“The popularity of DIY shows that children still love hand-made crafting, and the passion for Gacha Life can facilitate storytelling and cartoon creation skills. TikTok inspires kids to shoot creative videos, while Korean pop stars appeal by teaching dance moves through their video clips. Today, children who do not even know a world without video games, YouTube, and messaging apps show they know how to entertain themselves despite any pandemic. We, as adults, should learn from them,” comments Anna Larkina, web content analysis expert at Kaspersky.

Here is some advice from Kaspersky to help parents make the online experience positive and safe for their children:

  • Encourage children to use the digital environment for creativity and the development of self-expression. For example, you can recommend that they play motion-based dancing games or that you participate in video challenges together.
  • You can take care of your child’s security by making their account more private – TikTok has recently updated its parental control feature
  • Learn more about your children’s interests. Kaspersky Safe Kids can provide regular reports on what makes their day. The app analyzes your children’s online search activity and manages screen time without encroaching on their personal space.

Updated: Social Media Statistics 2023

Essential social media data for 2023 emphasizes the continued expansion and significance of social media platforms in the contemporary digital environment. Important insights consist of the following:

  1. 4.5 billion people are active on social media, accounting for over half of the global population.
  2. The average user spends 2 hours and 24 minutes daily on social media platforms.
  3. Facebook remains the top social media platform, with 2.91 billion monthly active users, followed by YouTube (2.3 billion) and WhatsApp (2.2 billion).
  4. TikTok has experienced rapid growth, reaching 1.5 billion monthly active users.
  5. Instagram has grown to 1.4 billion users, with over 500 million daily users of Instagram Stories.
  6. 70% of social media users access platforms via mobile devices.
  7. Social media advertising revenue has reached $153 billion, a 21% increase from the previous year.
  8. LinkedIn has over 774 million users, with 310 million monthly active users.

These statistics underscore social media’s massive reach and impact and its ongoing evolution as new platforms and features gain popularity.

Statistics source

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