Midwam Celebrates Launch of New Immersive 3D and 2D Website by Winning Eight Prestigious International Design Awards
- Achieves recognition from world’s top three website design awards
- Webgl website delivers high quality 3D and 2D graphics to users
- Design partnership between Midwam and Immersive Garden
Jeddah-Saudi Arabia: 14th January 2021 – Midwam, the Saudi-based immersive experience design company, has celebrated the launch of its new 3D and 2D website- www.midwam.com – by winning eight international website design and development awards.
The recognition has come from the world’s top three website design awards that include UK-based Favorite Website Awards (FWA), rewarding the site for its cutting-edge innovation in digital design and development. Online design portal awwwards.com presented awards for the Developer Award; for Mobile Excellence and as its Site of the Day. Most recently, CSS Design has given Midwam awards for Innovation; use of UI; use of UX and made it their website of the day.
The new look website is a Webgl website and means it can enable users to experience high quality 3D and 2D graphics ensuring a smoother and more unique user experience.
To deliver the website design Midwam partnered with specialist designers Immersive Garden and the site is now live and enables users to seamlessly move from one experience to another that brings the senses alive from sound to digitally enhanced video.
The design of the website reflects Midwam’s philosophy as a human-centric brand and is centered around a mysterious humanoid who is transported from one place to another through an immersive experience by browsing the different elements of the website.
Khalid Al Muawad, Co-Founder and CEO of Midwam, said: “Our new website is a clear statement of who we are as a company and demonstrates our belief in challenging convention and creating experiences that immerse the individual and stimulate the senses by using virtual and augmented reality and the most contemporary 3D and 2D technology in addition to extended reality, projection mapping, holograms and object detection.
“It reflects our pioneering approach to a new generation of project delivery in the virtual and physical space and enables the user to experience the broad range of conceptual services we offer and sample our work. We are also very proud to have received international recognition by the three leading international website awards bodies – the FWA; awwwards.com and CSS Design – for this website developed in partnership with Immersive Garden.”
In its online commendations, www.awwwards.com announced that the Site of the Day and Developer of the Day awards were given in recognition of the great talent and effort invested in the website’s creativity. Meanwhile, the Mobile Excellence award reflected the site’s mobile-friendliness, performance, best practice, and usability.
The brainchild of disruptive Saudi innovators, Midwam was established in 2012 and already counts tier-one government entities, including the General Culture Authority, the Saudi Art Council and MiSK Innovation, large enterprises, such as Saudi Airlines, and leading lifestyle and entertainment brands, including MDLBEAST, among its prestigious clients.
Midwam offers its clients and partners three core types of experiences. Permanent experiences turn permanent spaces, such as engagement centers or museums, into interactive experiences that blend the physical with the virtual to take visitors on an out-of-this-world journey.
Pop-up experiences combine creative flair, storytelling and production expertise to virtually transport visitors to leading-edge events, such as festivals, shows and exhibitions. Meanwhile, virtual experiences immerse audiences on virtual platforms in a hyper-realistic, fully interactive environment.
Midwam has worked on some of Saudi Arabia’s biggest transformational events, such as MDLBEAST, a record-breaking music festival that took place in Riyadh in December 2019, drawing the participation of 400,000 attendees.
Other high-profile projects include Into the Kingdom, an immersive global roadshow experience that started at the Saudi Cultural Week in Moscow, and followed His Royal Highness Crown Prince Mohammed bin Salman on his tour of the UK, US and France offering audiences the opportunity to remotely experience Saudi culture and heritage.
