Aujan Coca-Cola launches Rani 100% juice for the first time in SIG’s combiblocMini carton packs
An on-shelf differentiation with a packaging innovation
(Dubai, 19 January 2020) Rani, Aujan Coca-Cola Beverages Company’s first homegrown beverage brand, launches 100% juice for the first time in SIG’s combiblocMini carton packs, 200ml and 125ml. The company is leveraging SIG machines’ flexibility to fill a wide range of 100% juices in multiple volume sizes on one SIG filling machine CFA 124.
Rani will fill orange, apple and mango juices with no added sugar as well as not added water, preservatives, flavorings or colors in combiblocMini carton packs from SIG.
Given the challenges sugar continues to face. Amid this year’s pandemic, consumers shift their preferences towards healthier products with greater health consciousness, and manufacturers are benefitting most by reformulating their drinks to serve their needs better. Saudi Arabia’s tax authority imposed a 50% levy on sugary drinks earlier this year, making it imperative for suppliers to innovate and minimize sugar intake.
Umut Melek, Marketing Director Rani, said: “In line with our commitment to offering more choices to consumers and catering to their diverse tastes and preferences across beverage categories, we are excited to bring fruit juices with no added sugar or preservatives in different sizes to the Saudi market. Rani Juice represents a convenient and healthy on-the-go snack to a varied group of consumers. With SIG’s filling flexibility, we can now not only meet our customers’ current product needs, but we can also quickly react to their changing demands and continually innovating and meeting the growing health trend.”
Abdelghany Eladib, Chief Operating Officer, SIG Combibloc Obeikan, said: “Amid the pandemic and government regulations, we have understandably seen a heightened awareness around health, wellbeing, and immunity. With consumers more aware of health and diets, they’re looking to producers to offer products with more natural ingredients. In a nutshell, consumers are increasingly looking for functional and nutrient-rich products with proven health benefits. We’re seeing that many consumers, particularly millennials, think products with fewer ingredients are healthier. And they’re actively using food and drink products to improve their health.”
He adds: “To respond quickly and easily to the demand for healthy and nutritionally valuable products, Aujan Coca-Cola Beverages Company is taking advantage of our unique filling capabilities to offer safe, nutritional, and quality products in different sizes. At SIG Combibloc Obeikan, we always aim to drive Product Innovation and Differentiation, and together with our partner, we want to offer product and packaging solutions that perfectly match drink developments and drinking experience for the consumer.”
