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OPPO’s latest #FameOPPOrtunity challenge linked to the hugely popular TV show ‘The Masked Singer: Inta Min?’

OPPO’s latest #FameOPPOrtunity challenge linked to the hugely popular TV show ‘The Masked Singer: Inta Min?’
  • Challenge encourages participants to create short videos using OPPO filters and gifs 
  • Opportunity to win OPPO high-spec devices and gadgets on a weekly basis and star in an OPPO brand film

Riyadh, 13 January 2021 – Global technology and smartphone company, OPPO, has launched its latest social media #FameOPPOrtunity challenge ‘The Masked Singer: Inta Min?’ linked to the Arabic version of a US reality singing TV show. The challenge gives consumers from Saudi Arabia and other Middle East countries the opportunity to win the latest OPPO devices and be famous on TV. The celebrity singing program is hugely popular and was recently launched in the region through a partnership between OPPO and MBC.

To participate in OPPO’s ‘The Masked Singer: Inta Min?’ #FameOPPOrtunity challenge, users in Saudi Arabia are being invited to create their own short videos using the campaign’s special song and OPPO’s Masked Singer filters and choreography to begin and end their films. Users can then post their videos on TikTok or Instagram using the hashtags. The most creative and entertaining entries stand to win a range of amazing prizes every week until the end of January, including OPPO’s latest handsets and gadgets, as well as the ultimate chance to star in an OPPO brand film.

The #FameOPPOrtunity challenge captures the essence of OPPO’s latest Reno4 Series of smartphones that boast a suite of never-seen-before features to help users create better online content. The Reno4 Series’ groundbreaking portrait, night video, wide-angle, and other photography and videography features empower users to explore beyond the boundaries of their own creativity, making the #FameOPPOrtunity challenge the perfect platform for users to gain a shot at owning the phone. 

Fadi Abu Shamat, Director of Strategy and Development at OPPO MEA, said, “OPPO’s customers are at the heart of all we do, and we are committed to engaging with them in ways that matter to them the most. In every region in which we operate, we adopt a local approach and reach out to the digitally creative, style-conscious, and entrepreneurial young creators. The #FameOPPOrtunity challenge delivers unforgettable experiences. Riding on the Reno4’s outstanding imaging capabilities, it inspires people to express their creativity fully. The promise of becoming famous online and on TV makes this contest hard to resist and amps up the excitement for the star-studded ‘The Masked Singer: Inta Min?’ show that we are proud to bring to the region in partnership with MBC.” 

The Masked Singer: Inta Min? Features 12 masked Arab celebrities and four celebrity judges, including Syrian Actor Qusai Khouli, Lebanese Singer and Actor Cyrine Abdelnour, Egyptian Actor Hasan El-Raddad, and Saudi Broadcaster Muhannad Al-Hamdi. The show also marked the regional debut of OPPO’s loveable mascot Ollie, who has become a popular character on the celebrity-packed program. As the show continues to hit the airwaves and attract massive social interaction, an animated image has been created showing Ollie interacting in a locally-relevant fashion, which can also be added to social platforms.

The OPPO, Masked Singer: Inta Min? #FameOPPOrtunity challenge runs until the end of January 2021.

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