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PROGRESSIVE GENERATION CLOSES PRE-SERIES A FUNDING AND SET TO LAUNCH UNIQUE KIDS’ VOD EDUTAINMENT PLATFORM

PROGRESSIVE GENERATION CLOSES PRE-SERIES A FUNDING AND SET TO LAUNCH UNIQUE KIDS’ VOD EDUTAINMENT PLATFORM

MENA’s safest and biggest Arabic platform to significantly bolster Children’s Edutainment experience and become the Walt Disney of the Arab region 

MENA: 23 December 2020: Progressive Generation, broadcasting and production company specialized in developing innovative and creative animated digital Arabic content in 2D, 3D VE and programming, has announced today that the company has raised an undisclosed amount of pre-series A investment from 500 Startups, Oman Tech Fund and ISSFJO. The new capital will be deployed to launch a new VOD Platform named PG Kids. The new platform will be one of the biggest in the MENA region and safest children’s VOD platforms in the world. 

Progressive Generation was launched in 2011 by Ahmad Al Masri, Co-founder and CEO and Feras El Kiswani, Co-founder and COO with the aim to pioneer in edutainment Arabic content, investing in creative content and intellectual properties. Since then Ahmad and Feras, have made strides in developing creative, innovative and profitable digital content to enhance the edutainment experience.

Commenting on the announcement, Mr. Al Masri said: “Our mission at Progressive Generation is to be one of the world’s leading producers and providers of Arabic entertainment and information. After more than 15 years of experience in building children’s content and producing more than 100K minutes of original children content, we decided with the support and advice of our investors and partners to produce a safe platform which will protect our children. Using our portfolio of brands and our magnificent stories to differentiate our content, we seek to develop the best-in-class animated digital content as per global standards for our children, particularly in the MENA region and around the world.”

Mr. Al Kiswani said “We believe that the new investment will help us build a unique platform where every child will be able to find out what he or she is good at. Help Identify that skill and build on it is key. In line with PG’s ongoing strategy the new platform is coined on providing messages which are culturally relevant and productive and built on deep research findings in children’s psychologies. With lack of sufficient resources in Arabic building the platform will positively cater to a vast majority of children in MENA region. We are confident that every child with low self-esteem or a negative mindset, the activities  on the new AI platform will help build their self-awareness, self-confidence and instill the right values and morals in life in their growing years to fashion them into good and respectable human beings,” he added.

In order to significantly enhance the edutainment experience, the activities on the platform will be categorized. separately for boys and girls catering specifically for the different age groups. The programs include lots of fun, productive messages, original songs and music which will stimulate the creative thinking process in each child and develop them to be independent thinkers. The AI platform helps protect the child on what they are watching and at the same time keep the parents updated while the children are active on the platform.

Recently, PG Studios was chosen by Forbes Middle East Magazine as one of the 50 companies to highly succeed in the coming years in the MENA region.

After years of working in the animation field, the team realized the huge potential it has on offer. In the US market itself the annual revenue of animated movies and series is more than US$40 billion, with more than US$400 billion as annual market size. In the MENA region, the Arabic annual production market size is more than US$ 6 billion with more than 1,000 TV channels targeting children and 100 channels targeting Arabic children. It is here that PG aims to tap into to expand its scope of operations.

PG Studios has collaborated with some of the biggest companies in the MENA region. Some of them include Aram AlEhsan (Mr. Ahmad Al Shoqairi) to name a few. PG is the largest library of Arabic content and is the brainchild of animation who understand that the best art comes from the best environment. PG strives to continue on its path in animation production and ramp up its efforts in improving quality and ambition in seeking various types of production work such as TV series and ultimately producing full featured films.

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Shima Zamil

Social media Marketing, Creative copywriter, Arabic- English translator, and Community management

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