WESTERN DIGITAL EXPANDS WD_BLACK PORTFOLIO IN THE MIDDLE EAST: PURPOSE-BUILT FOR GAMERS

Middle East Gaming surge means more demand for high-performance storage solutions to level-up gaming environments.

Riyadh, Saudi Arabia, December 14, 2020 – As the Middle East continues to gain interest in gaming, the availability of products to enhance gaming experiences has soared. As a storage technology leader, Western Digital recently shared how gamers’ new wave has impacted the industry and how the latest WD_BLACK™ product portfolio is offering game-changing innovations.

Western Digital has introduced six new WD_BLACK products, helping gamers enhance their setups and adapt to the evolving gaming landscape heralded by the next generation of games.

SSDs are a key enabler for a seamless gaming experience and one of the leading products of the new WD_BLACK series; the WD_BLACK SN850 NVMe™ SSD ensures performance with reading/write speeds up to 7000/5300MB/s** (1TB model), which makes this drive the ultimate choice in competitive environments.

“WD_BLACK drives constantly raise the bar on what gamers can expect from a storage device. WD_BLACK products are purpose-built to provide gamers with the tools and equipment they need to perform their best. This year we’ve brought three new products to the market. A response to the surge in gaming we’ve seen across the Middle East. These products are purpose-built for gamers, giving player consoles or PCs a trusted, reliable performance boost and capacity. We’re proud to be a partner of gamers and our support for this industry,” said Khwaja Saifuddin, Western Digital.

The WD_BLACK portfolio is a trusted solution for highly competitive gamers, including Klaus Kajetski, founder and CEO of Yalla Esports, one of the Middle East’s leading esports teams been a longstanding partner of WD_BLACK.

“We’re welcoming so many more people to the gaming community this year, and it’s exciting to see. Whether you are new to gaming or a seasoned pro, there’s going to be an expectation when you experience a gaming environment. As people enter digital arenas, they’re going to notice things like the image quality, loading times, and storage. With a product like the WD_BLACK, any issues in these areas can be seriously mitigated. As a competitive gamer, it means I spend less time worrying about my hardware and more time playing,” said Klaus Kajetski, YaLLa Esports.

The newly released WD_BLACK products include:

WD_BLACK SN850 NVMe SSD – Designed to feature the unprecedented performance of PCIe Gen4 technology (not intended for NAS or server environments), this future-ready product will deliver fast read/write speeds up to 7000/5300MB/s (1TB model)**. Arm your system with RGB lighting through an optional heatsink model and up to 2TB* capacity. In addition to high performance, the WD_BLACK SN850 NVMe SSD also delivers improved low queue-depth performance over its predecessor, allowing both gaming and everyday users to experience smoother loading of applications.** The WD_BLACK SN850 NVMe SSD non-heatsink version is available in 500GB, 1TB, and 2TB capacities.*

WD_BLACK AN1500 NVMe SSD Add-in-Card – Experience lightning-fast gameplay with this bootable, plug and play add-in-card that reaches extreme velocity with minimum effort. Includes customizable RGB lighting (Windows® only) and heatsink.

WD_BLACK D50 Game Dock NVMe SSD – An optimal solution for gamers looking to streamline their setup. The dock offers superfast speeds with NVMe technology, more capacity for games, and multiple ports for accessories – all powered by a single Thunderbolt™ 3 cord. The WD_BLACK D50 Game Dock NVMe SSD is complete with customizable RGB lighting controlled through the WD_BLACK Dashboard (Windows® only).

Availability*

The WD_BLACK SN850 NVMe SSD is available in KSA for the prices below :
- 500 GB – Without Heatsink for SAR 569
- 500 GB – With Heatsink for SAR 649
- 1TB – Without Heatsink for SAR 1049
- 1TB – With HeatSink for SAR1129
- 2TB – Without Heatsink for SAR 1949
- 2TB – With Heatsink for SAR 2029