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Huawei Launch ‘CEM Elite Club’ in Saudi Arabia

Huawei Launch ‘CEM Elite Club’ in Saudi Arabia

‘Collaborate with CSP’s on their 5G journey, addressing their challenges with solutions’

Riyadh, KSA – October 20th, 2020: Huawei has kicked off the first CEM Elite Club initiative in the Kingdom, sharing global best practices to aid improvements in customer experience management (CEM) across the telecommunications sector, addressing the public’s growing demand for a superior 5G experience. 

The main purpose of CEM Elite Club will be to address 5G challenges and solutions, review the latest industry standards of CEM, and advocate its necessity for an optimal user experience when designing 5G network architecture for different service scenarios. At present, SmartCare based CEM solutions can support operators to maximise CAPEX and OPEX budgets, a key driver towards sustainable business success.

Huawei’s holistic approach to CEM combines cutting-edge technology to facilitate a consulting led new platform, ecosystem and operations focused strategy to deliver business transformation across multiple organisation disciplines. This combined approach provides Saudi telecom operators with a systematic and wide range of operations and business use cases. The innovative techniques tackles some key business measure concerns of the local market, such as, operational efficiency, customer experience, and customer lifetime value.

Sultan Alruwais, Director of Quality of Service Department of CITC, said, “5G services revolve around many factors such as speed and latency to ultimately provide seamlessness. Therefore, proper selection and optimization of KPIs and thresholds for the various 5G use cases is critical to providing the desired outcomes of this technology, with Huawei’s initiative like this assisting operators to be fully prepared in embracing future opportunities.”

You Qianwen, Vice President of Carrier Business of Huawei Middle East, added, “Huawei incubated CEM capabilities together with leading operators in KSA 10 years ago, now 5G brings four new consideration in networks, service, business mode and challenges in customer experience management, Huawei will continuously cooperate with operators in Saudi to strengthen 5G CEM investment to facilitate optimal customer experience assurance and 5G development for kingdom.”

During the CEM Elite Club, experts from TM Forum, International Telecommunication Union (ITU), and China Mobile shared their CEM standards and development with local industry leaders.

The CEM Elite Club is a leading customer experience-centric community, established by Huawei in 2014 aiming to accumulate industry knowledge, insights and experience of experts globally, helping carriers to achieve full potential in their execution of customer experience management practices. Huawei SmartCare CEM Solutions has been adopted by more than 160+ telecom operators worldwide, an established foundation to assure service experience as we continue to evolve 5G networks.

About The Author

Zamil Safwan

As a seasoned telecom engineer with a diverse background, I bring a wealth of experience to the ICT news sphere. My expertise extends beyond traditional telecommunications, delving into the realms of Digital Transformation, Online Advertising, E-commerce, and Start-ups. I possess a strong entrepreneurial spirit, complemented by a keen understanding of the fintech sector, where technology meets finance. This unique blend of skills allows me to offer insightful and informed perspectives on the intersection of finance, technology, and telecommunications in the rapidly evolving digital landscape.

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