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Take the Stress out of Parking with Ford’s new Enhanced Park Assist Features

Take the Stress out of Parking with Ford’s new Enhanced Park Assist Features

Fear of parking is real and many drivers go to great lengths to avoid parking anywhere remotely challenging. In fact, in a study conducted by Ford Middle East and Africa with women drivers in Saudi Arabia earlier this year, parking rated as one of the most stressful things drivers said they had to deal with.


What’s worse is that, until recently, there was no real answer for you. You simply had to grit your teeth, learn to let all the glaring and honking roll off your back and just get on with it. Thankfully, those stressful scenarios will very quickly be a thing of the past with Ford’s user-friendly technology.


“Many of our models – including the Edge, Escape, Explorer and Expedition – come with Enhanced Active Park Assist,” said Jamie Rae, Marketing manager, Ford Middle East. “It builds on our previous Active Park Assist technology and is designed to help drivers manoeuvre all sorts of difficult parking scenarios. With this smart technology, we aim to take the stress out of parallel parking, and reversing into perpendicular parking spots.”


The newly upgraded Enhanced Active Park Assist includes assisted longitudinal movement, meaning drivers can now request help even when attempting to parallel park. With a mere tap of a button, drivers engage the system, which helps detect and measure parking spaces. It will handle all scanning, shifting, steering, accelerating and braking, while the driver remains in the vehicle to oversee the maneuver and make sure that the technology is properly engaged. To tackle perpendicular parking spaces, drivers need to simply select the system’s perpendicular mode.


And, to help get drivers out of tight spots, Park Out Assist will steer the vehicle out of its parking spot. All the driver has to do is control the accelerator, gear shift and brakes, while the system takes care of the steering.


You can see Ford’s Enhanced Park Assist in action here.


Editor’s note: Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. May not operate at certain speeds, or in certain driving, road or weather conditions.


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